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Ogilvy on Advertising
  • Language: en
  • Pages: 224

Ogilvy on Advertising

  • Type: Book
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  • Published: 2013-09-11
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  • Publisher: Vintage

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

Beyond Advertising
  • Language: en
  • Pages: 288

Beyond Advertising

Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising—both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising may look like by 2020. Most importantly, it provides concrete guidance regarding the changes you can make to your approach in order to thrive in an evolving industry, and explains what you can do differently now to create effective advertising across all consumer touchpoints. Adv...

The End of Advertising
  • Language: en
  • Pages: 240

The End of Advertising

"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"--

Advertising
  • Language: en
  • Pages: 48

Advertising

Discusses the advertising industry, including how effective ads work, how they affect and conversely reflect society, and the ethical and legal issues concerning advertising.

Advertising
  • Language: en
  • Pages: 36

Advertising

Each title in this series answers the most frequently asked questions on any particular career area and includes information on qualifications, training, pay and career prospects. This book focuses on advertising.

Advertising ...
  • Language: en
  • Pages: 31

Advertising ...

  • Type: Book
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  • Published: 1910
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  • Publisher: Unknown

None

Advertising
  • Language: en
  • Pages: 465

Advertising

Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice and academe. Following several years in the advertising profession with both large international agencies as well as smaller operations, his client experience is wide-ranging...

Branding and Advertising
  • Language: en
  • Pages: 473

Branding and Advertising

This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects.

Advertising Management
  • Language: en
  • Pages: 768

Advertising Management

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Advertising and Popular Culture
  • Language: en
  • Pages: 162

Advertising and Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.