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Beyond Advertising
  • Language: en
  • Pages: 288

Beyond Advertising

Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising—both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising may look like by 2020. Most importantly, it provides concrete guidance regarding the changes you can make to your approach in order to thrive in an evolving industry, and explains what you can do differently now to create effective advertising across all consumer touchpoints. Adv...

Ogilvy on Advertising
  • Language: en
  • Pages: 224

Ogilvy on Advertising

  • Type: Book
  • -
  • Published: 2007-01-01
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  • Publisher: Unknown

A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos.

Advertising ...
  • Language: en
  • Pages: 31

Advertising ...

  • Type: Book
  • -
  • Published: 1910
  • -
  • Publisher: Unknown

None

Advertising Cyclopedia of Selling Phrases
  • Language: en
  • Pages: 1360

Advertising Cyclopedia of Selling Phrases

  • Type: Book
  • -
  • Published: 1909
  • -
  • Publisher: Unknown

None

Advertising
  • Language: en
  • Pages: 617

Advertising

  • Type: Book
  • -
  • Published: 1994
  • -
  • Publisher: Unknown

None

Advertising and Popular Culture
  • Language: en
  • Pages: 162

Advertising and Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.

Branding and Advertising
  • Language: en
  • Pages: 473

Branding and Advertising

This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects.

Breakthrough Advertising
  • Language: en
  • Pages: 236

Breakthrough Advertising

  • Type: Book
  • -
  • Published: 2004
  • -
  • Publisher: Unknown

None

As Heard on TV
  • Language: en
  • Pages: 168

As Heard on TV

Television commercials are now a standard environment through which we experience popular music. The use of popular music in advertising remains a practice that continues to prompt strong and varied responses from media commentators and music fans. This continuing debate is evidence that the commercialization of the popular arts comes inbuilt not only with advantages but also with strain. As Heard on TV explores the gap between the limited academic research conducted on this subject and the countless popular assessments insisting on the cultural significance of the practice.

Advertising and Societies
  • Language: en
  • Pages: 264

Advertising and Societies

  • Type: Book
  • -
  • Published: 2010
  • -
  • Publisher: Peter Lang

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.