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Essentials of Mass Communication Theory
  • Language: en
  • Pages: 208

Essentials of Mass Communication Theory

  • Type: Book
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  • Published: 1995-07-05
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  • Publisher: SAGE

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Popular Culture Genres
  • Language: en
  • Pages: 171

Popular Culture Genres

  • Type: Book
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  • Published: 1992-05-12
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  • Publisher: SAGE

No (spy story), War of the Worlds (science fiction), and Frankenstein (horror). Viewing these works in the context of their respective genres is not only instructive but fascinating reading as well.

Cultural Criticism
  • Language: en
  • Pages: 194

Cultural Criticism

Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories to semiotics and Marxism. Cultural Criticism breathes new life into the discipline by making these theories relevant to students' lives. The author illustrates his explanations with excerpts from classic works giving readers a sense of the important thinkers' styles and helping place them in their context. Berger also provides a comprehensive bibliography on cultural criticism for those who wish to explore the topics at greater length. Cultural Criticism is the perfect undergraduate supplemental text for such courses as media studies, literary criticism, and popular culture.

Media Analysis Techniques
  • Language: en
  • Pages: 264

Media Analysis Techniques

In the Fifth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clearly written, user-friendly, and hands-on guide to media criticism. He empowers readers to make their own analyses of the media rather than just accepting the interpretations of others. The book first examines four techniques of media interpretation—semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory—that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, the book also includes a comprehensive glossary, study guides, and the author’s own illustrations.

An Anatomy of Humor
  • Language: en
  • Pages: 192

An Anatomy of Humor

People experience humor daily through television, newspapers, literature, and contact with others. Rarely do social researchers analyze humor or try to determine what makes it such a dominating force in our lives.

Media Research Techniques
  • Language: en
  • Pages: 175

Media Research Techniques

  • Type: Book
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  • Published: 1998-05-05
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  • Publisher: SAGE

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Narratives in Popular Culture, Media, and Everyday Life
  • Language: en
  • Pages: 200

Narratives in Popular Culture, Media, and Everyday Life

  • Type: Book
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  • Published: 1997
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  • Publisher: SAGE

Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.

Blind Men and Elephants
  • Language: en
  • Pages: 192

Blind Men and Elephants

In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor. He reveals not only the many approaches that are available to study humor, but also the many perspectives toward humor that characterize each discipline. Each case history sheds light on a particular aspect of humor, making the combination of approaches of considerable value in the study of social research. Among the various disciplines that Berger discusses in relation to humor are: communication theory, philosophy, semiotics, literary analysis, sociology, political science, and psychology. Berger deals with thes...

The Art of Comedy Writing
  • Language: en
  • Pages: 136

The Art of Comedy Writing

Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique. Playwrights, television writers, novelists, cartoonists, and film scriptwriters use many special technical devices to create humor. Just as dramatic writers and novelists use specific devices to craft their work, creators of humorous materials—from the ancient Greeks to today’s stand-up comics—have continued to use certain techniques in order to generate humor. In The Art of Comedy Writing, Arthur Asa Berger argues that there are a relatively limited number of techniques—forty-five in all—that humorists employ. Elaborating upon his prior...

Deconstructing Travel
  • Language: en
  • Pages: 128

Deconstructing Travel

Arthur Asa Berger's Deconstructing Travel is an engaging look into why people travel, examining travel and tourism as a cultural phenomenon through social, cultural, psychological, and economic forces. Starting off with classical expeditions in mythology, history, and literatures, Berger explores the role of travel in contemporary lives, from university travel-abroad programs to package tours and family vacations.