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An Anatomy of Humor
  • Language: en
  • Pages: 192

An Anatomy of Humor

People experience humor daily through television, newspapers, literature, and contact with others. Rarely do social researchers analyze humor or try to determine what makes it such a dominating force in our lives.

Essentials of Mass Communication Theory
  • Language: en
  • Pages: 208

Essentials of Mass Communication Theory

  • Type: Book
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  • Published: 1995-07-05
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  • Publisher: SAGE

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Cultural Criticism
  • Language: en
  • Pages: 194

Cultural Criticism

Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories to semiotics and Marxism. Cultural Criticism breathes new life into the discipline by making these theories relevant to students' lives. The author illustrates his explanations with excerpts from classic works giving readers a sense of the important thinkers' styles and helping place them in their context. Berger also provides a comprehensive bibliography on cultural criticism for those who wish to explore the topics at greater length. Cultural Criticism is the perfect undergraduate supplemental text for such courses as media studies, literary criticism, and popular culture.

Media Research Techniques
  • Language: en
  • Pages: 175

Media Research Techniques

  • Type: Book
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  • Published: 1998-05-05
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  • Publisher: SAGE

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Media and Communication Research Methods
  • Language: en
  • Pages: 440

Media and Communication Research Methods

Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.

Popular Culture Genres
  • Language: en
  • Pages: 171

Popular Culture Genres

  • Type: Book
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  • Published: 1992-05-12
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  • Publisher: SAGE

No (spy story), War of the Worlds (science fiction), and Frankenstein (horror). Viewing these works in the context of their respective genres is not only instructive but fascinating reading as well.

Blind Men and Elephants
  • Language: en
  • Pages: 192

Blind Men and Elephants

In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor. He reveals not only the many approaches that are available to study humor, but also the many perspectives toward humor that characterize each discipline. Each case history sheds light on a particular aspect of humor, making the combination of approaches of considerable value in the study of social research. Among the various disciplines that Berger discusses in relation to humor are: communication theory, philosophy, semiotics, literary analysis, sociology, political science, and psychology. Berger deals with thes...

Deconstructing Travel
  • Language: en
  • Pages: 128

Deconstructing Travel

Arthur Asa Berger's Deconstructing Travel is an engaging look into why people travel, examining travel and tourism as a cultural phenomenon through social, cultural, psychological, and economic forces. Starting off with classical expeditions in mythology, history, and literatures, Berger explores the role of travel in contemporary lives, from university travel-abroad programs to package tours and family vacations.

Agit-Pop
  • Language: en
  • Pages: 216

Agit-Pop

Presenting an account of political culture, this work shows how the variety of cultural preferences creates the foundations of communication theory. Using the work of Aaron Wildavsky, it shows how individualism, egalitarianism, collectivism, and fatalism form the basis of culture in complex societies.

Tourism in Japan
  • Language: en
  • Pages: 154

Tourism in Japan

This book deals with tourism, popular culture and everyday life in Japan. It offers some interesting statistics about Japanese life and society, discusses popular kinds of tours in Japan, considers images of Japan found in guidebooks about the country, and discusses the pleasures people get from travel in Japan. The book interprets various aspects of Japanese culture and provides an analysis of popular visitor destinations. It is written in an accessible style and thus will be of interest to tourists considering visiting Japan, Japanophiles, social scientists and humanities scholars with interests in Japan, and students taking courses in tourism, Japanese culture, cultural studies and consumer culture.