The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.
This Revised And Enlarged Edition Of The Directory Of Publishers And Booksellers In India Contains Much Larger Number Of Addresses Of Publishers And Booksellers. Further, Much More Information Has Been Given About Them And Their Field Of Operation. The Directory Includes Postal Addresses, Phone Numbers, Fax Numbers, Email Addresses And Websites, Wherever Available, Of More Than Eight Thousand Leading Indian Publishers, Wholesalers, Booksellers, Importers And Exporters.It Is Hoped That The Directory In Its Present Form Would Be Highly Useful For Publishers And Booksellers In Mailing Their Publicity Material. The Directory Would Be Of Great Value For Librarians For Getting Information About Publishers And Booksellers In India For Their Procurement Of Books.The Directory Would Also Be Useful For Those Who Provide Materials And Services For Publishers And Booksellers E.G. Paper Manufacturers & Distributors, Computers (Software & Hardware) Suppliers, Packaging Machinery & Materials Suppliers, Printers & Binders, Epabx-Manufacturers & Distributors, Office Furniture And Equipment And Photocopy Machines Suppliers, Slotted Angle Racks Manufacturers And Suppliers, Etc.
Now-A-Days There Is A Heartfelt Need To Understand The Tourism And Its Development. The Introductory Chapter Of The Book Provides An Interesting Study About Tourism. The Study Also Provides A Clear Picture Of Concept Of Tourism, History Of Travel, Types Of Tourism, Tourism In Modern Period, Nature Of Tourism, Components And Elements Of Tourism, Basic Reasons And Motivation For Travel, The Organization, Measurement And Planning Of Tourism, Marketing, Promotion, The Economic, Social And Cultural Significance Of Tourism In An Excellent Manner In The Following Chapters. Further, This Book Gives A Graphic Picture About Manila Declaration On World Tourism, Religious, Spiritual, Cultural And Holiday Tourism, International Organization And Tourism, Accommodation, Travel Agency, Documents And Development Of Tourism In India Along With Tourist Centres In India In An Exhaustive And Lucid Manner. The Description Is Brief And Accurate. The Book Is Beautifully Written To Make The Reading Easy And Interesting.The Book Would Be Of Great Value For The Students As Well As The Teachers. Even Laymen Would Enjoy The Book Because Of Its Simple Style.
The Book Presents, Within A Moderate Compass, A General Survey Of The History And Culture Of Ancient India. It Begins With An Outline Of The Historical Changes Through Which India Has Passed From The Earliest Days Down To The Beginning Of The Thirteenth Century, And Thence Proceeds To Sketch The Conditions Of Society As Revealed By Literature And The Monuments, The Constitution And Administration Of The State, The Chief Religious Rituals, The Nature Of The Scientific Knowledge Possessed By The Ancient Hindus, Their Systems Of Weights, Measures, And Coinage, Their Writing, And Their Achievements In Architecture, Sculpture And Painting.The Book Would Be Of Great Interest And Immense Use To The Students, Teachers And Researchers Of Ancient Indian History.
John Maynard Keynes Is The Great British Economist Of The Twentieth Century Whose Hugely Influential Work The General Theory Of Employment, Interest And Money Is Undoubtedly The Century S Most Important Book On Economics Strongly Influencing Economic Theory And Practice, Particularly With Regard To The Role Of Government In Stimulating And Regulating A Nation S Economic Life. Keynes S Work Has Undergone Significant Revaluation In Recent Years, And Keynesian Views Which Have Been Widely Defended For So Long Are Now Perceived As At Odds With Keynes S Own Thinking. Recent Scholarship And Research Has Demonstrated Considerable Rivalry And Controversy Concerning The Proper Interpretation Of Keyne...
In order to be effective, modern complex organizations require leadership at all levels which is capable of realising the creative potential of their people towards the attainment of common goals. Organizational Behaviour, a subject, based on scientific research and applied orientation, helps managers and members of organizations to understand, develop and utilize this tremendous human potential. It is now a widely accepted fact that mere possession of technical and administrative skills is not sufficient for leadership success. As such, the managers of the third millennium have started realising that emotions and attitudes of people are as important in determining the organizational success...
Cultural Identity In Transition Analyses The Challenges That Globalisation And Modernisation Have Brought To Cultural Identity In Recent Years. This Collection Of Articles Highlights Some Of The Central Theoretical Ideas And Models Currently Used In The Analysis Of Cultural Identity In The Social And Cultural Sciences.While The Book S Main Regional Focus Is On Northern Europe, This Is Complemented By Several Case Studies Addressing Issues Of Cultural Identity In Indigenous And Ethnic Communities, In Literary And Artistic Expression, And In Terms Of National Politics Around The World.The Book Discusses In Detail The Questions Like : What Is At Stake In The Global Culture Industry In Terms Of Cultural Identity? How Do The Internet And Information Technology In General Empower Local Communities? What Kinds Of Political Struggles And Conflicts Can Be Associated With The Processes Of Cultural Identity? Cultural Identities Are In Transition, But In What Direction Are They Moving?Cultural Identity In Transition Will Be Essential Reading For University Students And Researchers In Sociology, Anthropology, And Cultural And Literary Studies.
Information Technology Is Defining Today S World. This New Reality Has Invaded Every Possible Sphere Of Our Exsistence. Encyclopedia Of Information Technology Is A Comprehensive Reference Material Comprising The A-Z Of The It Industry. Well-Defined Emerging Technologies And Terms, Concepts, Devices, Systems, And Tools Are Graphically Represented With Annotations. Its Easy-To-Read Format Makes This Handy Book Ideal For The New Learner Explaining Rudimentary Terms Like Ampere , Hard Disk Drive , And Giga . Its Complex Programs, Products, And Applications Like Hypermedia Design Method (Hdm), Hybrid Online Analytical Processing (Hoap), And Memory Card Meets The Needs Of The Hardcore Computer Geek And The New Age Consumer. A Must-Have For Students And Professionals Alike; The Encyclopedia Of Information Technology Truly Gives An In-Depth Insight Into Today S Ever-Changing Information Technology World.
This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.