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Humor in the Advertising Business
  • Language: en
  • Pages: 205

Humor in the Advertising Business

Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

The Dominant Influence of Marketing in the 21st Century
  • Language: en
  • Pages: 138

The Dominant Influence of Marketing in the 21st Century

  • Type: Book
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  • Published: 2013-04-16
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  • Publisher: Springer

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

The Routledge Companion to Marketing History
  • Language: en
  • Pages: 464

The Routledge Companion to Marketing History

  • Type: Book
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  • Published: 2016-01-29
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  • Publisher: Routledge

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

Consumer Behaviour
  • Language: en
  • Pages: 729

Consumer Behaviour

A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.

Southwestern Mass Communication Journal
  • Language: en

Southwestern Mass Communication Journal

  • Type: Book
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  • Published: 2004
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  • Publisher: Unknown

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American Orchid Society Bulletin
  • Language: en

American Orchid Society Bulletin

  • Type: Book
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  • Published: 1981
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  • Publisher: Unknown

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Persuasive Advertising
  • Language: en
  • Pages: 388

Persuasive Advertising

  • Type: Book
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  • Published: 2010-05-26
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  • Publisher: Springer

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Georg(e) Zimmerman and descendants of Frederick County, Maryland 1714-1987
  • Language: en
  • Pages: 1470
Heads of Families at the First Census of the United States Taken in the Year 1790: Pennsylvania
  • Language: en
  • Pages: 426
Illinois Medical Directory
  • Language: en

Illinois Medical Directory

  • Type: Book
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  • Published: 1910
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  • Publisher: Unknown

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