Austrian sociologist Otto Neurath developed the Isotype system of pictograms in the early 1930s as a way to communicate complex information in visual form. Appearing in a variety of media, including books, posters, and films, it was designed to inform ordinary citizens about their place in the world. Isotype is the first comprehensive account of this seminal movement in the history of visual communication. Featuring new research, including previously unseen visual material, this long-overdue account traces the development of the Isotype system from its birth in prewar Vienna, through a wartime shift of production to the Netherlands, and finally to 1940s England, where the Isotype Institute continued to produce work until 1971. Isotype documents the visual system's worldwide influence, including its educational uses by the United States, Soviet Russia, and Africa.
Combining a wide-ranging discussion of the major issues of design with detailed and practical information, Norman Potter looks at the possibilities and limits of design, considers the designer as artisan and as artist, and asks: "What is good design?"What is a Designer prompts its readers to think and act for themselves. The work adds up to a powerful and endlessly rewarding resource for students of all ages. First published in 1969, the book is now reissued to present the enduring core of Potter's arguments. An afterword by Robin Kinross sets the work andits author in their contexts.
Jan Tschichold (1902-1974) is considered by many to be the most influential typographer of the twentieth century. A leading voice of the modernist movement, Tschichold oversaw the redesign of the Penguin and Pelican paperbacks in the late 1940s and devised for them a standardized set of typographic rules. The classical type designs of his late career qualify him as perhaps the first typographic postmodernist. Active Literature, an in-depth study of Jan Tschichold's modernist period, is based on extensive archival research that uncovered a wealth of new photographs of his design work. Author Christopher Burke presents a full portrait of the designer's career and puts into context Tschichold's own account of his life and work.
Counterpunch is both an explanation of the 16th-century method of cutting metal type and an impassioned plea for contemporary designers to incorporate the lessons of history as a means of creating typography in our digital age. Smeijers sees the counterpunch technique as essential for ensuring the regularity of form, repeatability, and speed of production necessary for rational design. Smeijers traces the history of letterform design to discover how technique influenced the shape of type, whether the metal punches of the past or today's computer-generated forms. Counterpunch is generously illustrated with drawings by the author, examples of early type specimens, and detailed photographs of punches.
Following its publication in Germany in 1963, Otto Friedrich Bollnow's Human Space quickly became essential reading within a cross-disciplinary field of subject areas including architecture, anthropology, and philosophy. In this first English translation, Bollnow conceives the human experience of space not merely as a philosophical problem but also as an extension of his research into psychology, human behavior, and the conventional domains of architecture: living in a building, in an apartment, in a house. Human Space is a remarkable investigation of space as we experience it, by a man many consider to be the father of spatial and architectural anthropology. This lush hardcover edition includes an afterword by Joseph Kohlmaier that situates the work in the context of philosophical and architectural discussion.
German typographer Paul Renner is best known as the designer of the typeface Futura, which stands as a landmark of modern graphic design. This is the first study of Renner's typographic career, detailing his life and work to reveal the breadth of his accomplishment and influence.
Now available in paper, this newly revised and expanded classic in book design argues for a non-dogmatic approach, one open to both traditional and modern, and symmetrical and asymmetrical, solutions. A survey of Jost Hochuli's own work as a book designer featuring pages from a career of over 30 years is shown, along with detailed comments by noted designer and critic Robin Kinross. "Hochuli has achieved his standing without any fuss, programme or manifesto, by sheer talent and persistence. As a designer, his main concern is to work out individual solutions for individual books. This books is sure to help anyone who is seeking to develop a considered attitude towards the design and production of the book as a codex. The use of the individual's own understanding is at the core of Hochuli's practice and theory." Fernand Baudin, Logos
The principles and practice of graphic design Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs. Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity. Packed with exercises and tutorials for students, and real-world graphic design briefs. This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.
An expanded, updated edition of the classic study of Cuban-American culture, this engaging book, which mixes the author’s own story with his reflections as a trained observer, explores how both famous and ordinary members of the “1.5 Generation” (Cubans who came to the United States as children or teens) have lived “life on the hyphen”—neither fully Cuban nor fully American, but a fertile hybrid of both. Offering an in-depth look at Cuban-Americans who have become icons of popular and literary culture—including Desi Arnaz, Oscar Hijuelos, musician Pérez Prado, and crossover pop star Gloria Estefan, as well as poets José Kozer and Orlando González Esteva, performers Willy Chirino and Carlos Oliva, painter Humberto Calzada, and others—Gustavo Pérez Firmat chronicles what it means to be Cuban in America. The first edition of Life on the Hyphen won the Eugene M. Kayden National University Press Book Award and received honorable mentions for the Modern Language Association’s Katherine Singer Kovacs Prize and the Latin American Studies Association’s Bryce Wood Book Award.
By providing practical advice on all aspects of graphic design—from understanding basics to developing original concepts to creating finished designs—Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from web, app, social media, magazines, websites and book, the Sixth Edition provides an overview of the visual communications profession. A brand-new section on User Experience and User Interface Design, covers topics essential to layout while heavily updated chapters on Designing for the Web and Mobile Apps tackle the latest technology and problem solving tools needed to succeed. Topics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Includes full color illustrations throughout the book, as well as case studies, designer biographies, and student assignments for testing skills and concepts.