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Arts Marketing Insights
  • Language: en
  • Pages: 320

Arts Marketing Insights

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their c...

Standing Room Only
  • Language: en
  • Pages: 432

Standing Room Only

If you are a performing arts manager, marketer, educator, student, board member, or consultant, you will find this book indispensable. Standing Room Only is a comprehensive, newly revised, and up-to-date sourcebook of marketing strategies and techniques for theater, music, dance, and opera organizations. It presents the ideas and information you need to attract and engage current and potential customers effectively and efficiently today and into the future. This book combines proven marketing wisdom with viable new ideas and approaches that will help arts organizations improve their practices and impact and realize their artistic missions. In Standing Room Only, Joanne Scheff Bernstein guide...

Standing Room Only
  • Language: en
  • Pages: 560

Standing Room Only

Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing

Marketing de las artes escénicas
  • Language: en
  • Pages: 864

Marketing de las artes escénicas

  • Type: Book
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  • Published: 2004
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  • Publisher: Unknown

None

Invitation to the Party
  • Language: en
  • Pages: 172

Invitation to the Party

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Subscribe Now!
  • Language: en
  • Pages: 276

Subscribe Now!

"Buy it, borrow it, steal it, but get your hands on it! If you follow Danny's advice on how to sell tickets, you won't have an unsold seat in the house all season long!"--Ralph Black, American Symphony League

Tom Brady
  • Language: en
  • Pages: 24

Tom Brady

  • Type: Book
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  • Published: 2012-01-01
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  • Publisher: Capstone

"Presents the athletic biography of Tom Brady, including his career as a high school and professional football player"--Provided by publisher.

Superstar Athletes
  • Language: en

Superstar Athletes

  • Type: Book
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  • Published: 2014-01-01
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  • Publisher: Capstone

None

Management and the Arts
  • Language: en
  • Pages: 600

Management and the Arts

  • Categories: ART
  • Type: Book
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  • Published: 2014-09-19
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  • Publisher: CRC Press

The fifth edition of Management and the Arts provides you with theory and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group dynamics. Regardless of whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful insights into strategic planning, organization, and integrated management theories. Case studies, statistics, and real-world examples will allow you get a handle on all aspects of arts managements, from budgeting and fundraising, to e-marketing and social networking, to working effectively with boards and staff members. Revised to reflect the latest thinking and trends in managing organizations and people, this fifth edition features class-tested questions in each chapter, which help you to integrate the material and develop ideas about how the situations and problems could have been handled. Case studies focus on the challenges facing managers and organizations every day, and "In the News" quotes give you real-world examples of principles and theories.

The Creative Artist's Legal Guide
  • Language: en
  • Pages: 350

The Creative Artist's Legal Guide

  • Categories: Law

In today's complex media environment, aspiring filmmakers and new media artists are as vulnerable as swimmers in shark-infested waters. This user-friendly guide supplies creative artists with the essential legal concepts needed to swim safely with lawyers, agents, executives, and other experts in intellectual property and business law How do I copyright my screenplay? How can I clear rights for my film project? What can I do to avoid legal trouble when I produce my mockumentary? How do I ascertain whether a vintage novel is in the public domain? Is the trademark I've invented for my production company available? What about copyright and trademark rights overseas? If I upload my film to YouTube, do I give up any rights? Bill Seiter and Ellen Seiter answer these questions and countless others while also demystifying the fundamental principles of intellectual property. Clear and thorough, this plain-spoken and practical guide is essential for anyone seeking to navigate the rapidly changing media environment of today.