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Arts Marketing Insights
  • Language: en
  • Pages: 320

Arts Marketing Insights

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their c...

Standing Room Only
  • Language: en
  • Pages: 432

Standing Room Only

If you are a performing arts manager, marketer, educator, student, board member, or consultant, you will find this book indispensable. Standing Room Only is a comprehensive, newly revised, and up-to-date sourcebook of marketing strategies and techniques for theater, music, dance, and opera organizations. It presents the ideas and information you need to attract and engage current and potential customers effectively and efficiently today and into the future. This book combines proven marketing wisdom with viable new ideas and approaches that will help arts organizations improve their practices and impact and realize their artistic missions. In Standing Room Only, Joanne Scheff Bernstein guide...

Standing Room Only
  • Language: en
  • Pages: 560

Standing Room Only

Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing

Marketing de las artes escénicas
  • Language: en
  • Pages: 864

Marketing de las artes escénicas

  • Type: Book
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  • Published: 2004
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  • Publisher: Unknown

None

Management and the Arts
  • Language: en
  • Pages: 600

Management and the Arts

  • Categories: ART
  • Type: Book
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  • Published: 2014-09-19
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  • Publisher: CRC Press

The fifth edition of Management and the Arts provides you with theory and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group dynamics. Regardless of whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful insights into strategic planning, organization, and integrated management theories. Case studies, statistics, and real-world examples will allow you get a handle on all aspects of arts managements, from budgeting and fundraising, to e-marketing and social networking, to working effectively with boards and staff members. Revised to reflect the latest thinking and trends in managing organizations and people, this fifth edition features class-tested questions in each chapter, which help you to integrate the material and develop ideas about how the situations and problems could have been handled. Case studies focus on the challenges facing managers and organizations every day, and "In the News" quotes give you real-world examples of principles and theories.

Gonzo Marketing
  • Language: en
  • Pages: 256

Gonzo Marketing

  • Type: Book
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  • Published: 2002-10-17
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  • Publisher: Basic Books

A bold new marketing approach emphasizes the in-your-face, guerilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment. Reprint. 30,000 first printing.

Invitation to the Party
  • Language: en
  • Pages: 172

Invitation to the Party

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Sports Marketing
  • Language: en
  • Pages: 296

Sports Marketing

  • Type: Book
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  • Published: 2015-02-11
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  • Publisher: Routledge

Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audience...

Subscribe Now!
  • Language: en
  • Pages: 276

Subscribe Now!

"Buy it, borrow it, steal it, but get your hands on it! If you follow Danny's advice on how to sell tickets, you won't have an unsold seat in the house all season long!"--Ralph Black, American Symphony League