Now available in paper, this newly revised and expanded classic in book design argues for a non-dogmatic approach, one open to both traditional and modern, and symmetrical and asymmetrical, solutions. A survey of Jost Hochuli's own work as a book designer featuring pages from a career of over 30 years is shown, along with detailed comments by noted designer and critic Robin Kinross. "Hochuli has achieved his standing without any fuss, programme or manifesto, by sheer talent and persistence. As a designer, his main concern is to work out individual solutions for individual books. This books is sure to help anyone who is seeking to develop a considered attitude towards the design and production of the book as a codex. The use of the individual's own understanding is at the core of Hochuli's practice and theory." Fernand Baudin, Logos
An attractive, interesting layout can certainly attract and please the reader; but when the readers are not good, reading requires extra effort and any pleasure is short-lived. 'Detail in Typography' is a concise and close-up view of the subject. It considers all the elements that constitute a column of text letters, words, the line, and the space around these elements - and it discusses what is essential for the legibility of text.
Jost Hochuli has been working since 1959 as a freelance graphic designer. Although book design forms only a small part of his activity, he has become well known particularly through this work. If several of his commercial artwork pieces and typefaces cut
New Book Design showcases the most interesting, influential, and accomplished book designs from the last ten years.It features over 100 titles published around the world, each chosen for their outstanding design qualities, from the publications of large mainstream publishers to those of small independent companies -- and even those from individual artists. Included in its pages are lavishly produced books with unconventional formats and unusual print techniques as well as less flamboyant publications produced for various different markets. A wide variety of books are featured, from paperback novels to architectural monographs, from text-based to profusely-illustrated books. Divided into four main sections -- "Packaging," "Navigation," "Layout," and "Specification" -- the book examines each facet of book design: cover design; contents and structure; image usage; grids; typography; paper; printing; and binding. Clear photography captures each featured book, and interviews with prominent book designers, art directors, and publishers provide extra insight. New Book Design is sure to provide a rich source of inspiration to book designers and bibliophiles alike.
The Typografische Monatsblatter is one of the most important journals to successfully disseminate the phenomenon of "Swiss typography" to an international audience. With more than 70 years in existence, the journal witnessed significant moments in the history of typography and graphic design. 30 Years of Swiss Typographic Discourse in the Typografische Monatsblatter examines the years 1960-90, that correspond to a period of transition in which many factors such as technology, socio-political contexts and aesthetic ideologies profoundly affected and transformed the fields of typography and graphic design. The book includes a large number of works from well-known and lesser-known designers such as Emil Ruder, Helmut Schmid, Wolfgang Weingart, Hans-Rudolf Lutz, Jost Hochuli and many others.
Kenneth FitzGerald proposes that the objective of design, to create a class of expert professional practitioners, can - and should - only lead to its demise as a specialist profession. Lorraine Wild and Sam Potts respond, separately, to the publication of Rick Poynor's recent book "No More Rules: Graphic Design and Postmodernism." Eric Heiman urges designers to "think wrong" and refocus their creative energies to solving non-commercial, more socially motivated problems. Jeffery Keedy gives us a list of some of the most popular but dumb ideas in design. Ben Hagon warns that without a significant change in the method by which we create work, Joe Client will, in time, do our graphic design work for us. Kali Nikitas and Louise Sandhaus respond to the criticism levelled at their conversation "Visitations" which was published in Emigre #64. And Emigre interviews Armin Vit, the founder of Speak Up, design's most successful blog, and David Cabianca who discusses the value of design theory and criticism. Plus, the Readers Respond, featuring letters from around the world in response to past issues of Emigre magazine.