The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli's modern design.
An elegant look at the work of Massimo and Lella Vignelli, two internationally acclaimed names who have become synonymous with modern design. Encompassing some of the most iconic images of the 20th century, from New York's famous Subway signs to the bold bags of Bloomingdale's department stores, Vignelli designs have become part of contemporary culture, and this inspirational book takes readers on an aesthetic, alphabetical journey from Helvetica to Style, Typography and of course the Vignellis themselves: the names behind the names. There are also insights into the inspiration behind interiors, dinnerware, furniture, fashion, newspapers, magazines and architecture, all captured with typical Vignelli typographical flair. "An architect should be able to design everything from the spoon to the city," repeats Massimo Vignelli, and this talented duo have certainly done that.--From publisher description.
Lella and Massimo Vignelli: Two Lives, One Vision is a portrait of two important twentieth-century designers whose careers have intertwined since the 1950s. The Vignellis promote a modernist philosophy of designing for a better society: resourceful use of space and materials, clear communication, lasting quality, and logical functionality. Through a mix of archival research and personal interviews with Lella, Massimo, and their many colleagues and clients, Jan Conradi documents the Vignellis' nuanced approach to "cleaning up" an often chaotic and messy society by adhering to a minimalist and structured design method. The Vignellis' lifetime commitment to a world of design is marked by vibrant client relationships and unwavering attention to detail. With wit, grace, focus, and finesse, the Vignellis' sustained pattern of working and living has influenced, and continues to inspire, generations of designers worldwide. JAN CONRADI is a Professor of Graphic Design at Rowan University in New Jersey, where she teaches typography and design history.