The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli's modern design.
An elegant look at the work of Massimo and Lella Vignelli, two internationally acclaimed names who have become synonymous with modern design. Encompassing some of the most iconic images of the 20th century, from New York's famous Subway signs to the bold bags of Bloomingdale's department stores, Vignelli designs have become part of contemporary culture, and this inspirational book takes readers on an aesthetic, alphabetical journey from Helvetica to Style, Typography and of course the Vignellis themselves: the names behind the names. There are also insights into the inspiration behind interiors, dinnerware, furniture, fashion, newspapers, magazines and architecture, all captured with typical Vignelli typographical flair. "An architect should be able to design everything from the spoon to the city," repeats Massimo Vignelli, and this talented duo have certainly done that.--From publisher description.
Lella and Massimo Vignelli: Two Lives, One Vision is a portrait of two important twentieth-century designers whose careers have intertwined since the 1950s. The Vignellis promote a modernist philosophy of designing for a better society: resourceful use of space and materials, clear communication, lasting quality, and logical functionality. Through a mix of archival research and personal interviews with Lella, Massimo, and their many colleagues and clients, Jan Conradi documents the Vignellis' nuanced approach to "cleaning up" an often chaotic and messy society by adhering to a minimalist and structured design method. The Vignellis' lifetime commitment to a world of design is marked by vibrant client relationships and unwavering attention to detail. With wit, grace, focus, and finesse, the Vignellis' sustained pattern of working and living has influenced, and continues to inspire, generations of designers worldwide. JAN CONRADI is a Professor of Graphic Design at Rowan University in New Jersey, where she teaches typography and design history.
"Ando selected for inclusion the thirty-five projects that best embody his belief that the interplay with nature defines architecture and the passage of time molds architecture. All are shown in spectacular, specially commissioned color photography. Among the major recent works are the Modern Art Museum of Fort Worth in Texas; the Komyo-ji Temple in Saijo, Japan; the meditation space for UNESCO in Paris; the Pulitzer Foundation for the Arts in St. Louis; and the Armani/Teatro in Milan. Also included are some of Ando's most important and well-known earlier works, including the Church of the Water in Hokkaido, the Church of the Light in Ibaraki, and a series of houses throughout Japan."--BOOK JACKET.
This compact book is an invaluable primer for the novice graphic designer or for the experienced designer keen to reconnect with the fundamental principles of design. Master designer Massimo Vignelli draws on his much-awarded design career to offer sage advice on design and strong opinions on the woes that have befallen good design since the advent of desktop publishing. His aim is to give young designers the tools with which to advance their design skills and increase their creativity, hoping that the discovery of new principles excites and inspires, just as they inspired the young Vignelli. With this succinct volume, Vignelli has succeeded in sifting through the often ego-driven and subjective field of graphic design to present solid, basic, invaluable advice that aspiring designers will return to again and again.