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The World as Design
  • Language: en
  • Pages: 190

The World as Design

Otl Aicher (1922–1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times. Otl Aicher's writings are explorations of the world, a substantive part of his work. In moving through the history of thought and design, building and construction, he assures us of the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to pr...

Otl Aicher
  • Language: en
  • Pages: 240

Otl Aicher

German designer and educator, Otl Aicher, was a pioneer of twentieth century graphic design, renowned for creating visual identities for numerous corporations (including Lufthansa, FSB, and ERCO) and his work on symbol systems. Aicher, inspired by his design system for the Munich Olympics in 1972, worked for over twenty years to create a completely visual language and is often referred to as the “father of modern pictograms.” Born after World War I and raised during the takeover of the Nazi party in Germany, Aicher often used design as a method of political resistance and tool of social equality. He is known as much for his design philosophies as his completed work. He educated a generation future designers at the Hochschule für Gestaltung (HfG) in Ulm, Germany, the school he helped found in the 1950s and 60s. Late in life, Aicher collaborated repeatedly with British architect Norman Foster on designs for public buildings, integrating his interest in design with public planning. Aicher died in a car crash in 1991.

Analogous and Digital
  • Language: en
  • Pages: 673

Analogous and Digital

Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule f?r Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times. "An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include ...

Otl Aicher at Work for Norman Foster
  • Language: en
  • Pages: 47

Otl Aicher at Work for Norman Foster

  • Type: Book
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  • Published: 1989
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  • Publisher: Unknown

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die welt als entwurf
  • Language: de
  • Pages: 673

die welt als entwurf

Otl Aichers Texte sind Erkundungen einer "Welt als Entwurf". Sie geh?ren substantiell zu seiner Arbeit. In der Bewegung durch die Geschichte von Denken und Gestalten, Bauen und Konstruieren versichert er sich der M?glichkeiten, die Existenz menschlich einzurichten. Nach wie vor geht es um die Frage, unter welchen Voraussetzungen Zivilisationskultur herstellbar ist. Diese Voraussetzungen m?ssen erstritten werden gegen scheinbare Sachzw?nge und geistige Ersatzangebote. Otl Aicher streitet gern. So enth?lt dieser Band neben Berichten aus der Praxis und historischen Exkursen zu Design und Architektur auch polemische Einlassungen zu kulturpolitischen Themen. Mit produktivem Eigen-Sinn streitet Aicher vor allem f?r die Erneuerung der Moderne, die sich weitgehend in ?sthetischen Visionen ersch?pft habe. Noch immer sei der "Kultursonntag" wichtiger als der Arbeitsalltag. Wolfgang Jean Stock

Otl-Aicher Paket I
  • Language: de
  • Pages: 895

Otl-Aicher Paket I

  • Type: Book
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  • Published: 2003-08
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  • Publisher: VCH

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analog und digital
  • Language: de
  • Pages: 673

analog und digital

Otl Aicher (1922-1991) war einer der herausragenden Vertreter des modernen Designs. Was er seit den 1950er Jahren, seit seiner Zeit an der von ihm mitbegr?ndeten und heute legend?ren Ulmer Hochschule f?r Gestaltung, etwa auf dem Gebiet des Corporate Design, geschaffen hat - erinnert sei hier nur an die Erscheinungsbilder f?r die Firma Braun, die Lufthansa, das Zweite Deutsche Fernsehen und die Firma ERCO, geh?rt zu den ganz gro?en Leistungen der visuellen Kultur unserer Zeit. Mit einer aktuellen Einf?hrung von Wilhelm Vossenkuhl: "Ein wesentlicher Aspekt der Arbeiten von Aicher ist deren Verankerung in einer von Denkern wie Ockham, Kant oder Wittgenstein inspirierten "Philosophie des Machens...

Bauhaus N3: Things
  • Language: de
  • Pages: 151

Bauhaus N3: Things

Parallel to the foundations retrospective of designer Marcel Breuer, this

El mundo como proyecto
  • Language: es
  • Pages: 183

El mundo como proyecto

Los textos de Otl Aicher son exploraciones de un "mundo como proyecto." Pertenecen sustancialmente a su trabajo. En su recorrido por la historia del pensamiento y la creacion de formas, del componer y del construir, se cerciora de las posibilidades de organizar la existencia de un modo humano. Hoy como ayer le preocupa la pregunta que interroga desde que supuestos es realizable la cultura de la civilizacion. Tales supuestos deben someterse a discusion frente a las tensiones aparentes y las alternativas puramente intelectuales. Otl Aicher discute de grado. Asi, este libro contiene, junto a argumentaciones fundadas en la practica y excursos historicos sobre diseno y arquitectura, razonamientos polemicos en torno a temas politicos-culturales. Con fertil obstinacion, Aicher aboga sobre todo por la renovacion de la modernidad, que parece haberse diluido en visiones esteticas, pues todavia sigue siendo mas importante el "domingo de la cultura" que el cotidiano dia laborable.

Analógico y digital
  • Language: es
  • Pages: 337

Analógico y digital

  • Type: Book
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  • Published: 2001
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  • Publisher: Unknown

Cuando Aicher antepone lo analogico y concreto a lo digital y abstracto, lo hace con intencion filosofica. Relativiza el papel de la razon pura y critica el racionalismo de la modernidad como fruto del predominio de un mero pensar abstracto. A juicio de Aicher, anteponer lo abstracto a lo concreto crea una falsa jerarquia, un orden, que es fatal para la cultura. Lo digital, abstracto, no es mas elevado, mayor o mas importante que lo analogico, concreto. Otl Aicher, co-fundador de la ya legendaria escuela de Ulm, es uno de los representantes sobresalientes del diseno moderno. Entre sus aportaciones, recordemos meramente, las imagenes corporativas para Braun, Lufthansa o Erco. Un aspecto esencial de sus trabajos es el anclaje en una "filosofia del hacer," inspirada por pensadores como Ockham, Kant o Wittgenstein.